The State of Values 2024: Understanding What Drives Us
How Core Values Shape Our Lives Across Generations, Gender and Industry
Welcome to the State of Values Report 2024 — an in-depth exploration of how core values drive decisions, relationships and professional growth across diverse groups. Discover how values shape the way we work, live and lead.
Letter From The CEO
At think2perform, we work closely with business leaders and executives to enhance the world by improving the decision-making and performance of the people and organizations we touch. Whether it’s a startup, business school, sports franchise or Fortune 100 firm, the desire to drive better business results through enhanced professional development is the same.
When people get stronger, their organizations do, too. Improving how your team works and how individuals grow in their careers requires a baseline understanding of the values that drive us.
The think2perform State of Values Report, now in its second edition, is a snapshot of the trends in changing priorities that impact how people work. It’s one tool, of many, to help better understand what motivates the people who come together to make organizations thrive.
– Doug Lennick, think2perform CEO and Co-Founder
What's Inside
This report’s analysis draws on data collected from 15,504 participants in the values card exercise over 6 months, providing a snapshot of how values vary across demographics. To do so, we classified the values into one of five categories:
Personal Growth
Interpersonal Effectiveness
Financial Stability
Care for Others/The World
Care for Self
![[T2P] Stat_Explore Value Shifts Across Life Stages](https://www.think2perform.com/wp-content/uploads/2024/09/T2P-Stat_Explore-Value-Shifts-Across-Life-Stages.png "[T2P] Stat_Explore Value Shifts Across Life Stages")
Explore Value Shifts Across Life Stages
As we move through different life stages, our values shift. In early adulthood, we prioritize building relationships and financial stability. By mid-career, the focus expands to personal growth and societal impact, and in later life, legacy and well-being take center stage.
Discover Differences Across Genders
Core values are universal, but how we prioritize them often differs by gender. Women tend to focus more on relationships and personal growth, while men emphasize financial stability and self-care.
![[T2P] Stat_Discover Differences Across Genders](https://www.think2perform.com/wp-content/uploads/2024/09/T2P-Stat_Discover-Differences-Across-Genders.png "[T2P] Stat_Discover Differences Across Genders")
![[T2P] Stat_Personal Growth Throughout Your Career](https://www.think2perform.com/wp-content/uploads/2024/09/T2P-Stat_Personal-Growth-Throughout-Your-Career.png "[T2P] Stat_Personal Growth Throughout Your Career")
Personal Growth Throughout Your Career
Whether you’re just starting out, moving into management or looking back at your legacy, personal growth remains a constant focus. Our research reveals that professionals at every career stage balance self-care, team dynamics and leadership responsibilities, adapting their values as they advance.
Industry Insights: What Matters Most in Different Sectors
In industries like healthcare and education, interpersonal effectiveness and making a difference are top priorities. In finance and technology, the focus shifts toward financial stability and personal growth. Meanwhile, sustainability-focused industries emphasize societal impact.
![[T2P] Stat_Industry Insights_ What Matters Most in Different Sectors](https://www.think2perform.com/wp-content/uploads/2024/09/T2P-Stat_Industry-Insights_-What-Matters-Most-in-Different-Sectors.png "[T2P] Stat_Industry Insights_ What Matters Most in Different Sectors")
Download The Full Report
Ready to dive deeper into how values shape behavior across industries and demographics? Download the full State of Values Report 2024 and start transforming your decision-making with data-backed insights.
How Do Your Values Compare?
Take part in the same Values Card Exercise that informed this report. Select your top values from categories like Personal Growth, Financial Security and Care for Others. See how your choices align with trends across industries, genders and career stages.