In early 2000, American Express executives Doug Lennick and Jim Choat met for dinner, musing on life beyond the executive suite. They reflected on what they'd learned about leadership, motivation and effectiveness and agreed it would be rewarding to share this powerful knowledge to inspire positive changes in others. That evening, on the back of a napkin, they sketched out ideas for creating a company focused on implementing business advisor services with a behavioral expertise.

While plans gained momentum, long-time colleagues expressed interest in joining, each bringing their distinct talents. Among this accomplished group was Dr. Rick Aberman, a pioneer in the emerging field of emotional intelligence and performance psychology.

The business came together with key players developing a unique approach to performance and achievement – one that provided a pathway to sustained optimal performance for clients.